Design Debt

What is design debt? My definition might be a bit different than the one that is circulating in the startup sphere. I think that’s because my perspective includes in-house design teams with designers spread over multiple departments or roles. Design debt put simply are the design decisions and actions that create repetitive and often custom design deliverables.

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Digital Brand Ecosystem

Corporations must think about the digital environment as an essential part of the overall brand ecosystem. We have to invest just as heavily in our digital spaces and brand on screen as we do with our physical brand: buildings, offices, packaging, trades how booths, and products. Similar care and attention for the visual brand must also take place in places where our brand is presented on screen.

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The omni-channel design system

The omni-channel design system—I’ve had this idea floating in my head for a few months. The idea is based loosely off the concept of omni-channel marketing, that your customer should be able to go from print, digital, brick-and-mortar, and back to digital and without the slightest hiccup in their shopping experience with your retail brand.

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Content Pyramid

What content gets what treatment in our digital environment. It’s easy to look at the web and get the sense that any piece of content can go anywhere, but is that the best user experience and the best use of the specific digital platform?

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Constant Improvement in Digital

We need to start treating our digital ecosystems like any ecosystem—as a living breathing thing. The old approach to the web was to redesign your website every few years (but let’s be honest it’s usually 5+ years). The problem is this creates huge barriers when trying to launch. There is so much change that it becomes a big mountain to move.

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